{"id":795424,"date":"2022-12-06T10:56:15","date_gmt":"2022-12-06T10:56:15","guid":{"rendered":"http:\/\/test.daliworks.net\/index.php\/2022\/12\/06\/5-skills-for-successful-dt-en\/"},"modified":"2026-07-28T01:27:43","modified_gmt":"2026-07-28T01:27:43","slug":"5-skills-for-successful-dt-en","status":"publish","type":"post","link":"http:\/\/test.daliworks.net\/index.php\/2022\/12\/06\/5-skills-for-successful-dt-en\/","title":{"rendered":"Five Skills You Need for Digital Transformation Success"},"content":{"rendered":"

<\/h1>\n
\n

Five Skills You Need for Digital Transformation Success<\/span><\/h2>\n<\/blockquote>\n

The global digital transformation market is worth $300 billion a year and is projected to reach $767 billion by 2026. Demand is rising for innovative solutions with employee and customer engagement capabilities that seamlessly integrate data, operations, IT, and the business, and this is propelling market growth. Strong receptiveness to and demand for IoT and other advanced technologies are also supporting the market’s expansion.<\/span><\/p>\n

But digital transformation is not easy\u2014for companies or for people. Treat it as an opportunity, however, and it can become a shortcut to success. ZDNet in the US recently introduced five skills needed for digital transformation success. Digital transformation covers a great deal: process automation, new websites, improved user experiences, cloud migration, and more. Here is a summary of the universal skills required to succeed across these varied digital transformation projects.<\/span><\/p>\n

​<\/span><\/p>\n

Digital Fluency<\/strong><\/h4>\n

Workers need basic digital fluency to implement digital transformation successfully. Depending on the industry, being digitally fluent can mean anything from knowing Microsoft’s software to understanding cloud computing.<\/span><\/p>\n

Digital skills are needed across the entire company. Professor Tsedal Neeley of Harvard Business School argues that digital fluency follows the basic tenets of linguistics. “I often cite the 30% rule from language research,” she says. “Applied to digital fluency, it means the whole company should become fluent\u2014and at least 30% must be, in order to move effectively in a new digital direction.”<\/span><\/p>\n

Naturally, the need for digital fluency grows especially acute at the executive level. The drive to own and encourage digital fluency rests with company leadership. Digitally savvy leaders bridge the gap between executives and workers\u2014whether in awareness of digital change or simply in the realities of data architecture\u2014that so often causes digital transformations to fail.<\/span><\/p>\n

​<\/span><\/p>\n

Data Analytics<\/strong><\/h4>\n

Workers need basic digital fluency to implement digital transformation successfully. Depending on the industry, being digitally fluent can mean anything from knowing Microsoft’s software to understanding cloud computing.<\/span><\/p>\n

Digital skills are needed across the entire company. Professor Tsedal Neeley of Harvard Business School argues that digital fluency follows the basic tenets of linguistics. “I often cite the 30% rule from language research,” she says. “Applied to digital fluency, it means the whole company should become fluent\u2014and at least 30% must be, in order to move effectively in a new digital direction.”<\/span><\/p>\n

Naturally, the need for digital fluency grows especially acute at the executive level. The drive to own and encourage digital fluency rests with company leadership. Digitally savvy leaders bridge the gap between executives and workers\u2014whether in awareness of digital change or simply in the realities of data architecture\u2014that so often causes digital transformations to fail.<\/span><\/p>\n

​<\/span><\/p>\n

Digital Marketing<\/strong><\/h4>\n

Even if you streamline company processes and improve your products through digital transformation, it can all come to nothing if the product cannot reach consumers effectively. Marketing is essential to encouraging customer engagement and securing financial success\u2014and today, digital marketing comes first.<\/span><\/p>\n

Through digital marketing activities such as search engine optimization, email campaigns, and social media, companies can successfully collect and act on customer feedback and promote their products. Users should also be educated on how to get the most out of new products after the digital transformation.<\/span><\/p>\n

Companies worldwide are well aware of how much marketing matters in the digital era. According to eMarketer.com, digital marketing spending in advertising reached $333 billion in 2021, up 17% from the previous year.<\/span><\/p>\n

​<\/span><\/p>\n

Cybersecurity<\/strong><\/h4>\n

Cybersecurity is an often-overlooked component of digital transformation. The average number of cyberattacks is climbing to serious levels, and the damage they cause is growing as well.<\/span><\/p>\n

​<\/span>As the digital transformation process accelerates, companies need to hire cybersecurity talent to take charge of potential risk areas. The potential of this investment is reflected in the mismatch between supply and demand in cybersecurity. The US Bureau of Labor Statistics projects that demand for security analysts will grow 33% by 2030.<\/span><\/p>\n

​<\/span><\/p>\n

Leadership<\/strong><\/h4>\n

The biggest barrier to digital transformation is corporate culture. A company’s culture strongly shapes how employees perceive change, and an unresponsive culture can force a company to spend millions of dollars to achieve its change goals.<\/span><\/p>\n

Changing company culture is very difficult. The effectiveness of a cultural overhaul, meanwhile, is determined largely by company leaders. To drive changes as significant as those digital transformation requires, leaders need a range of soft skills\u2014expertise in communication, influence, empathy, and strategic thinking. Great leaders can harness the company’s core values to accelerate digital transformation.<\/span><\/p>\n

Digital transformation is a sweeping, costly, all-encompassing process. Implementing it takes strong leadership and investment.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Digital transformation covers a lot of ground\u2014process automation, new websites, improved user experiences, and more. 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